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While many businesses desire to be ranking on the first page of Google and other search engines, it’s getting increasingly harder and harder to obtain. Should you consider hiring a professional SEO agency or do it yourself? There are a variety of factors to consider before making this decision.

SEO is a Full-Time Job!

SEO itself is a full-time task. As a small business owner, the first question you should ask yourself is, “Do I have enough time for performing SEO myself?” SEO takes a lot of time and you’ll need to decide what’s the best way to divvy up your busy schedule. For example, if your business demands a lot of your time, it may be better to focus on your business itself and hire a professional SEO company to assist you and reduce your workload

Can you invest money and time for SEO?

“Rome wasn’t built in a day.” Have you heard of that phrase? SEO takes time before you can see your ROI (Return on Investment). At minimum, you will see some results after 6 months. Realistically, it can take up to 1 year and more, to see the benefits of your SEO.

Read our other article titled “How Long Does Does SEO Take To Work?” 

Since SEO takes time to work, can your business budget for this service? You’ll need to determine if your business has a budget for SEO. If you’re not able to afford hiring an SEO agency, then you’ll be forced to do it yourself. Keep in mind that ranking well on search engines can significantly increase your business’ revenue, which may very well justify spending more now to hire an SEO agency.

Are you SEO Savvy?

Another thing to consider is your knowledge of SEO. Do you know a lot about SEO or are you just sort of dabbling into it? Search engine optimization can be risky and optimizing your website with the wrong SEO tactics has consequences. Some search engines (primarily Google) are constantly changing their algorithms and reevaluating what it “likes” and what it “doesn’t like.” If your website is not up to par with what Google wants, they can penalize your website, strip your website from their SERPs, and crush your business almost instantly. Potentially at that point, your business name wouldn’t even show up – even if a customer searches for your exact brand name!

This is why you really need to know your SEO and stay up to date with the latest SEO best practices. Google alone has over 200 different factors on how a page ranks. A good SEO company will know and adhere to all of Google’s rules and avoid wrong SEO tactics. If you’re not sure what you’re doing, performing SEO yourself can have negative consequences and it is better to hire a professional.

Call the experts at RankHi Marketing today to discuss your Marketing Strategy and options. (954) 982-5934 or email info@rankhimarketing.com

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