Google Ads Management
Google Ads help you acquire new customers fast. Increase your exposure and drive high-quality traffic to your website with strategies tailored for your business. Pay Per Click is the process of advertising your business through search engines. When people search for a product or service like yours on Google, we will help your business appear at the top.
Google Ads Advantages:
- Your company becomes visible on Google immediately
- Custom marketing strategies for your business based on budget
- Dedicated Account Manager is assigned to your company to provide Customer Support
- Custom selection of demographics and desired location to target
- Google Ad Campaigns are tailored to your specific business goals.
It is our mission to make pay-per-click advertising accessible to small businesses across the United States by offering affordable packages that give small business owners the visibility they need to get found online, all with guaranteed results and no term contracts. If you’ve researched PPC pricing before, you’ve probably noticed that there is no industry standard in management fees. Most marketing companies charge a management fee along with the ad spend that will actually get your ads up and running. The problem is, most companies do not differentiate between ppc campaign ad spend and the fee they charge to manage and optimize the campaign. Unfortunately, that means that it’s very easy to get ripped off. You never really know how much of your budget is actually going to running ads that bring you new business, or how much of your hard earned money is going towards a shiny new office for that corporate executive.
At RankHi Marketing, we believe in total transparency, and good old fashioned small business frugality. Keeping our own costs down allows us to pass the savings to you, and makes it possible for us to offer some of the lowest prices in the industry. We offer tiered PPC management packages designed to fit every budget. We clearly differentiate between ad spend and the PPC management fee, so you always know where your marketing budget is going. What’s more, we only bill for the fee to have a PPC expert optimize and manage your campaign. You pay Google directly for your ad spend.
OUR GOOGLE ADS MANAGEMENT PROCESS
- Assign an Advertising Specialist to your Account
We will assign an experienced search engine advertising specialist to manage your ad campaign. This person will be trained in AdWords and highly experienced in running successful campaigns. We will first learn your business and then create a strategy that works for you.
- Identify Keyword Opportunities for Your Business
Spend money on the most cost-effective keywords. We will do thorough research to find opportunities for your business. Keywords are the search terms that people type into search networks when looking for something they are interested in. We research thousands of keywords and measure search traffic, competition, and costs associated to select the best keywords for your advertising campaign.
- Analyze Competition
Keep an eye on your competitors. We will closely evaluate what your competitors are doing in the search engines. By identifying strengths and weaknesses in their advertising efforts, we will be able to develop a smarter approach for your campaign.
- Ad Creation
Develop effective search engine ads. For every ad, we write the headline, copy, and target the ads at specific keywords. We will also A/B split test the ads to identify high-performing ads.
- Monitor Your Ads and Optimize
Identify low-performing areas of your ad campaigns fast. We will keep an eye on your campaign daily. If results begin to decline, we will detect it immediately and pause low-performing ads. In addition, we can launch new ads to keep the results coming in.
- Reporting and Communication
Know how your paid search advertisements are performing. Your ad specialist will prepare monthly reporting for you to review. In addition, we will install conversion tracking on your advertisements. This will report the amount of conversions we are generating with our ppc management services.